Brilliant Books

Brilliant Books has earned a national reputation for its passionate, principled approach to bookselling from its Front Street location in Traverse City. Since opening in 2007, the store has stood out for its commitment to authentic literary curation, believing that the best bookselling happens when knowledgeable humans, not algorithms, guide readers to their next great book. The literary fiction section is the store's calling card, curated with such care that the staff picks shelf alone has launched countless reading journeys. The memoir and nature writing sections reflect the contemplative spirit of northern Michigan, and the children's section is chosen with the same discriminating taste that characterizes the entire store. The store has made national news for its principled positions on publishing practices, earning the admiration of readers and industry professionals who share its belief that independent bookselling is worth fighting for.